Selected projects expanded beyond the finished artifact: the challenge, the idea, the process, the system and what the work was built to accomplish.
One memorable character connects television, outdoor advertising and a personalized launch. Explore the Pantry and Doorbell storyboards, the Good Boy campaign and the thinking behind the Shar-Pei.
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Turning a leadership philosophy into a coherent brand system—from awareness and decision to execution, identity, standards, editorial language and digital handoff.
View case study →How a production bottleneck became an opportunity to give advertisers more control while reshaping the creative workflow behind a large-scale directory business.
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An Emerson quotation sparked a dimensional poster concept built with a fabricated resin head, concealed lighting and a hand-painted night environment—years before digital image-making.
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Developing a visual-intelligence platform from brand premise through product language, interaction concepts and a growing ecosystem of creative tools.
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