PORTFOLIO 07

Marketing Communications

Campaigns, promotional systems and production work designed to move an idea from strategy into the real world.

MARKETING COMMUNICATIONS

Verizon ideas built to travel.

Selected Verizon / Yellow Pages campaign work across television, outdoor, transit, directories and local-market promotion—creative systems designed to stay recognizable as the message moved from one medium to another.

Verizon Yellow Pages Pantry television storyboard — **Pantry · :30**Television concept and storyboard built around the Shar-Pei / Yellow Pages idea.

Verizon Yellow Pages Good Boy bus shelter — **Good Boy**Outdoor extension of the same campaign idea.

Verizon Yellow Pages Miami Dolphins transit advertising — **Transit & Partnership**Large-format promotional execution integrating local market partnerships.

Verizon SuperPages Keeper billboard — **This One’s the Keeper**Outdoor campaign using local-market relevance and directory recognition.

Verizon Yellow Pages Scratch and Win billboard — **Scratch and Win**Consumer promotion extended through outdoor media.

Verizon Yellow Pages Greater Tucson cover — **Greater Tucson**Market-specific directory cover and identity system.

Breaking Boundaries

Concept and visual communication for a Kodak Creative Imaging design-team initiative in Maine, developed during the transition into Photoshop-based art-production workflows.

From Design to Press

Commercial communication is only as good as its final reproduction. Press-side proofing was part of the design responsibility.

The Evolution of Communication

A visual narrative tracing communication from early mark-making through image, print, digital systems and visual intelligence.

Editorial Cover Communication

Cover design as a compact marketing system—image, typography and hierarchy working together at a glance.

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