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PORTFOLIO 07

Marketing Communications

Campaigns, promotional systems and production work designed to move an idea from strategy into the real world.

01 · VERIZON YELLOW PAGES

The Shar-Pei campaign.

One recognizable character connects television, outdoor advertising and public promotion. Follow the idea from the storyboards to the street.

Explore the Shar-Pei case study →

Television · The story unfolds.

Eight frames from the Verizon Yellow Pages Pantry television storyboard
Pantry · :30Television concept and storyboard built around the Shar-Pei / Yellow Pages idea.Explore the campaign case study →
Shar-Pei puppy appearing at the front door in the Doorbell television storyboard
Doorbell · :30An unexpected visitor. Watch the television concept unfold, frame by frame.Watch the storyboard →
THE SAME CAMPAIGN · OUT IN THE WORLD

A familiar face. More places to meet it.

Arrival teasers, outdoor placements and public promotion carry the Shar-Pei idea into everyday life.

Shar-Pei beside a yellow banner reading Coming to your doorstep January 15
Shar-Pei · Arrival teaserShar-Pei teaser artwork announcing the January 15 directory arrival.Explore this campaign piece →
Verizon Yellow Pages Good Boy bus shelter
Good BoyOutdoor extension of the same campaign idea.Explore the campaign case study →
Verizon Yellow Pages Good boy billboard above a building
Good Boy · BillboardThe Shar-Pei and directory become a large-format outdoor message.Explore this campaign piece →
Shar-Pei holding a yellow Verizon directory
The Shar-Pei characterThe campaign character holding the Yellow Pages.Explore this campaign piece →
Yellow Verizon promotional vehicle beside a branded event tent
On the road · Campaign vehicleA branded vehicle and event tent carry the Yellow Pages message into a live setting.Explore this campaign piece →
Verizon Yellow Pages event participants holding promotional checks beside Shar-Pei signage
Local promotion · Event presenceCampaign signage, promotional checks and the Shar-Pei character in an event photograph.Explore this campaign piece →
Promotional team wearing yellow Verizon campaign shirts and holding directories
Street team · Campaign in personA promotional team extends the recognizable yellow campaign identity into a public setting.Explore this campaign piece →
Two Yellow Pages directories on the driveway in front of a house
At the doorstep · Directory conceptA residential driveway composition brings the directory-delivery idea home.Explore this campaign piece →
02 · OTHER VERIZON CAMPAIGNS

More from the Verizon archive.

Separate directory, local-market, transit and consumer promotions.

Verizon SuperPages Keeper billboard
This One’s the KeeperOutdoor campaign using local-market relevance and directory recognition.Explore the campaign case study →
Verizon Yellow Pages Greater Tucson cover
Greater TucsonMarket-specific directory cover and identity system.Explore the campaign case study →
Verizon Yellow Pages Miami Dolphins transit advertising
Transit & PartnershipLarge-format promotional execution integrating local market partnerships.Explore the campaign case study →
Verizon Yellow Pages Scratch and Win billboard
Scratch and WinConsumer promotion extended through outdoor media.Explore the campaign case study →
03 · VERIZON · PRINT & DIGITAL

More ways to reach the customer.

Archived Verizon Online DSL page with a red sidebar, customer photograph and introductory offer

Verizon Online · DSL

Archived online acquisition page combining an introductory DSL offer, promotion and order calls to action.

Explore this campaign piece →
Verizon Yellow Pages promotional spread headed Look up to a better bottom line, with LifeCycles, LifeStyles and LifeSavers imagery

Look up to a better bottom line

Yellow Pages promotional concept linking LifeCycles, LifeStyles and LifeSavers to advertising, promotions and community relationships.

Explore this campaign piece →
04 · SUPERPAGES · BIGYELLOW.COM

BigYellow.com

Alongside the Verizon and SuperPages work, an early online-advertising project brought creative leadership and reusable production systems to advertiser self-service.

Explore the BigYellow.com case study →
05 · OTHER BRANDS · PRINT & DIGITAL

Marketing communications for other brands.

Selected advertising, print, editorial and production work for other companies and organizations.

The Film Source banner design
ONLINE ADVERTISING

The Film Source

A client banner from the early online-advertising era, with a distinctive identity inside a consistent production system.

Explore The Film Source example →
Breaking Boundaries

Breaking Boundaries

Concept and visual communication for a Kodak Creative Imaging design-team initiative in Maine, developed during the transition into Photoshop-based art-production workflows.

Explore the cover design →
Press proofing

From Design to Press

Commercial communication is only as good as its final reproduction. Press-side proofing was part of the design responsibility.

Explore production craft →
Evolution of communication

The Evolution of Communication

A visual narrative tracing communication from early mark-making through image, print, digital systems and visual intelligence.

Explore visual intelligence →
Magazine cover

Editorial Cover Communication

Cover design as a compact marketing system—image, typography and hierarchy working together at a glance.

Explore the editorial cover →